|Posted on March 23, 2012 at 10:00 AM|
According to the CEO of Roku, Anthony Wood, who opened the 3rd annual OTTCon a few days ago in San Jose, the delivery and consumption of content is being radically changed by pioneer stream services like Hulu Plus and Netflix, as well as the affordable media players that his company and sources like Apple TV provide.
The natural relationship that content delivery services and consumers have with the internet makes this transition amazingly easy to accomplish in just a short period of time. Says woods, "When I talk about the future of TV, I'm not talking like the Matrix, future of TV. I'm talking more about the next couple of years. The internet is creating a lot of opportunity and a lot of risk fo companies in the space." He aptly noted that content is really driving the growing distribution models as well. Roku itself has almost 500 channels available, and new ones are being constantly launched, practically on a daily basis.
As consumers begin to understand how streaming can meet their needs, the transition to reliance on internet as a delivery technology for the majority of content will continue to rise. Wood noted "I think it's going to continue growing until it reaches 35 hours, the average that viewers watch today." Currently, most people rely on services like Hulu Plus and Netflix to access content.
Besides PCs, MACs, and a variety of mobile devices, we also have a lot of choice as to how to get our content from the internet right onto our televisioni set. People are utilizing gaming consoles, blu-ray players, and are purchasing internet-enabled TV sets and utilizing apps to interact with the stream providers of their choice. But probably the easiest way for people to stream high quality content the most economically is through streaming media players like Roku, which works with viirtually ANY set, and Apple TV which works only with high definition TV sets. To find out more about Roku, check out the comprehensive Roku Player Revew.