Streaming 411

According to a new study released by Nielsen, households that subscribe to internet service who are also skipping a pay-television option like cable or satellite TV, is up 23% in 2011 vs. 2010.  Nielsen agreed that while this doesn't necessarily mean a growing trend in cord-cutters, it is significant, especially in light of the 17.1% decrease in the number of households subscribing to bundled services that include television.  During this time, Netflix also recouped the majority of subscriptions lost, and all streaming services are growing, as evidenced by the interest of Verizon / Redbox to get into the streaming business, as well as Amazon Prime beefing up their streaming content offerings.  So, the question really isn't Netflix vs Hulu so much as consumers are looking for more choice for a better price.  Broadband consumption continues to grow, and along with that the new technologies being made available such as streaming and downloadable media is evidence of consumers not wanting to play by the same old rules.

Source:  http://www.homemediamagazine.com/streaming/nielsen-broadband-homes-skipping-pay-tv-channels-23-26391